感覚マーケティング理論の全容と最新の動向を把握できる書。
消費者はなぜ、感覚訴求に影響されるのか、そのメカニズムにも迫る。

Sensory Appealing to Consumer Emotion and Cognition: Whatever Lies Ahead of Your Unawareness

Mayuko Nishii

This book provides a comprehensive overview of Sensory Marketing theory and its latest developments.
It delves into the mechanisms behind why consumers are influenced by sensory appeals.